AGC Georgia developed a “Logo Usage, Branding and Promotion Guide for Member Firms” to help you and your company understand the important role you play in promoting our association’s name and serving as a good steward of the AGC brand. The proper steps to take in spreading the word about our organization and membership as well as a description of how your company will benefit from contributing to this process are included in the guide.
Our overall goal is to deliver a strong and consistent message about who we are and what it means to be a member. Just as you do for your company, we want buyers of your construction services and products to understand what differentiates our organization, and your affiliation with us, from others in the commercial construction industry.
As you know, there is no asset more valuable than a company or organization’s image and reputation. A well-defined and consistent identity is crucial to achieving the highest possible awareness and trusted relationship a company or organization has with its employees, customers or members as well as other stakeholders, such as government officials and the general public. To protect our reputation, AGC Georgia invests time and resources in assuring a strong market position.
It is essential each member firm and other entities representing AGC Georgia in the marketplace adhere to our branding guidelines and the enclosed logo standards and specifications. From approved logo colors to font types, all elements work together to make a compelling statement about our organization and membership.
Since AGC Georgia members are also members of The Associated General Contractors of America, Inc. (AGC of America), an explanation of how you can use AGC of America logos is also provided. You are encouraged to use logos from both AGC Georgia and AGC of America to promote your loyalty to the entire AGC organization.
Review AGC Georgia's Logo Guildelines